Challenge
Campaign
Success
gear
Fitness Franchise
Transformation challenge program
TikTok Lead Generation Ads
Interactive Add-Ons
Premium Audience Targeting
2 Months
Transformation Challenge Campaign
This campaign addressed the challenge of recruiting new participants for an 8-week "Transformation Challenge" program, converting TikTok viewers into leads and sign-ups.
The goal was to fill limited spots in the challenge while maintaining a sense of urgency and exclusivity to drive immediate action - a strategic approach many fitness programs can benefit from.
This campaign ran a TikTok Lead Generation ad campaign targeting fitness-minded users, utilizing TikTok Premium Audiences to find people interested in fitness and delivering short video ads inviting them to join the limited-spot challenge.
The messaging was urgent and localized (e.g., calling out specific cities in the creatives) to grab attention. The campaign layered on TikTok's Interactive Add-Ons (like a "Shake" feature with time-sensitive prompts) to boost engagement in a full-screen, sound-on experience.
Creating a sense of urgency and exclusivity in video content helped convert viewers into action-takers - a proven approach we help clients implement.
This benchmark demonstrates how short-form video ads on TikTok, combined with interactive features and localized messaging, can significantly amplify reach and lead generation for fitness programs. Creating a sense of urgency and exclusivity (e.g., limited spots, countdowns) in video content helps convert viewers into action-takers - exactly the type of results our agency helps clients achieve through similar strategies.
Using TikTok Premium Audiences to find people interested in fitness significantly improved targeting accuracy and conversion rates - demonstrating the value of precise audience targeting in fitness marketing campaigns.
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