Fitness
CPA
Reduction
gear
Fitness & Health
Gym Membership Acquisition
TikTok Lead Generation Ads
UGC Video Content
A/B Testing & Optimization
12 Months
Always-on campaign
This campaign addressed the challenge of increasing gym membership sign-ups while significantly lowering cost-per-acquisition (CPA) in a competitive fitness market.
The key challenge was reaching a younger demographic and overcoming common barriers like "gym intimidation" while maintaining profitability - a scenario many fitness businesses face today.
This campaign employed a TikTok-first, always-on approach with platform-native content creation and a comprehensive full-funnel ad strategy using In-Feed Ads, Spark Ads, and interactive add-ons.
The content strategy addressed common customer pain points (e.g., "gym intimidation") and promoted special discounts to entice new members. The campaign utilized continuous A/B testing, unique promo codes, and audience segmentation to optimize performance over an extended period.
The focus was on creating authentic, platform-specific videos that resonated with TikTok's audience while maintaining strong brand identity - a proven approach we help clients implement.
This benchmark demonstrates how a TikTok-native content approach with rigorous testing can dramatically boost membership conversions and slash acquisition costs. Authentic, platform-specific videos that address audience fears or needs (paired with strategic promotions) can convert viewers at scale - exactly the type of results our agency helps clients achieve through similar strategies.
The campaign's exceptional performance earned the "Greatest Performance Award" at the TikTok Ad Awards 2023 - demonstrating the caliber of results possible with effective platform-native strategies.
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