Transformation
Campaign
Success
gear
Online Personal Training
Digital fitness services
Social Media Ad Campaigns
Connected TV (CTV) Advertising
Client Success Story Content
1 Month
Initial Campaign Results
This campaign addressed the challenge of differentiating in a crowded fitness market and converting more online inquiries into booked training sessions.
The key challenge was showcasing proven results and building trust with potential clients who were skeptical about online training effectiveness - a common barrier in the fitness industry.
This campaign overhauled the digital strategy to emphasize client success stories and transformations, running targeted social media ad campaigns on Facebook and Instagram featuring before-and-after photos, short video snippets of training sessions, and real client testimonials.
These emotionally compelling ads targeted users interested in specific fitness goals (weight loss, strength training, etc.). The campaign also included high-impact video content on Connected TV (CTV) and geo-targeted ads – showing success stories and trainer expertise to local audiences via streaming TV and geo-fencing areas like health food stores and competitor gyms.
This multi-channel approach ensured transformation stories reached the right niche audiences - a proven strategy we help clients implement.
This benchmark demonstrates how incorporating genuine before-and-after transformations and client success testimonials in marketing can significantly boost a fitness brand's credibility and ROI. Prospective clients are more likely to convert when they see proof of results from people like them - exactly the type of results our agency helps clients achieve through similar strategies.
A cross-channel strategy amplifying these stories (social media, video, and even TV streaming) can maximize reach and impact. The 95.2% video completion rate on CTV ads indicates viewers watched almost all of the testimonial videos - demonstrating the power of effective multi-channel storytelling.
Get Similar Results